Our Story

A little family business, created with a lot of love.

The Jake & Isla Collection is a proudly South African, family-run baby and children’s boutique based in Somerset West, created by mom and daughter, Cherise and Meagan.

What began in 2014 from a shared love of beautiful, comfortable baby clothing has grown into a brand that families have come to know and trust.

Combining Cherise’s creative flair with Meagan’s entrepreneurial spirit, we design and curate thoughtful pieces for little ones — from newborn essentials and personalised gifts to beautiful accessories, nursery pieces and our signature UPF 50+ swimwear.

Many of our products are proudly designed and manufactured locally. We work with trusted South African manufacturers and suppliers, allowing us to support other local businesses while maintaining a close eye on quality, craftsmanship and detail.

Our fabrics and products are carefully selected for their comfort, quality and practicality, because we believe the things babies wear and use every day should feel as good as they look.

From those first precious newborn days to sunny adventures and everything in between, our aim is simple: to offer beautiful, considered products that make life with little ones a little easier — and a lot more special.

And behind every order is a small family business doing a very big happy dance.

Thank you for choosing Jake & Isla and for supporting our South African small business.